Enterprise Challenge

Introduction

This one day event aims to demonstrate the basic principles of any enterprise or business. The importance of planning and design, advertising and marketing and production and finance, are explored in practical, team based exercises.

Objectives:

• To raise awareness of company functions and increase enterprise understanding
• Develop the key employability skills required by business and enterprise (eg communication, problem solving, working with others, numeracy, negotiation)
• To identify some of these key skills through participative exercises based on the key enterprise elements of planning, marketing, production and profit
• Prepare a basic business plan for The Salon Exercise
• Prepare and deliver a sales presentation to an audience
• The importance of negotiation and decision making skills
• Run a small enterprise, buy materials, pay wages, try to make a profit
• To work with positive role models from local businesses

Sample Exercise - The Biscuit

Your team is a creative design enterprise that has been commissioned by Thomas Tunnock Ltd, biscuit manufacturer, to develop a new line biscuit that will enable Tunnock’s to penetrate the U.K. market and become a U.K. best seller. You need to produce a sales presentation which must include - what ingredients will go into the new biscuit and what shape will your biscuit be? Will it be a single biscuit or produced in packets? A catchy name for your new biscuit is vital and the style of wrapper will be of great importance. In a competitive world – can your team clinch the deal?

As the day is very competitive, prizes are given to simulate the rewards that are experienced by successful businesses. All materials and prizes are provided.

Using practical activities and professional presentations we inform, excite and inspire young people. We give them an opportunity to consider self-employment or setting up their own business as a real option for their future.

Age Groups

Suitable for year 9 through to year 12. Exercise content and delivery style will vary to suit age group.

Possible Learning Outcomes

Key skills, including communication, achieving results through working with others, problem solving and numeracy. Also interpersonal and presentation skills are developed in an exciting and competitive atmosphere. This programme increases students understanding of enterprise and business skills.